Social networking and selling online seem to be the way to go these days with marketing books.
Of course, there is physical legwork to do as far as book signings, speaking engagements, and vendors’ affairs to get your name out there, but the world’s markets have opened up online exponentially in the last few years, and it would be very wise to pursue that venue of promotion. The Internet and its effects on our society has grown so monumentously, they can no longer be ignored.
Any author who is serious enough to write a book should be serious enough to learn how to use the Internet most effectively. Here are some quick suggestions, some easy, some not so easy, to accomplish. But, guaranteed, you’ll increase your presence online and with your fan base if you work on these marketing strategies:
1. Look for online book reviewers. Many book reviewers will do a review gratis if you provide a free copy of your book. I’ve had some of my Keystone Stables books reviewed by:
a. the NEA (National Education Association)
b. the Young Hoosier Book Award Program (www.ilfonline.org)
c. Barbara Fielding (www.reviewers-choice.com)
d. www.wordsmithshoppe.com among others. All gave favorable reviews.
2. When your book is on Amazon’s sales’ racks, have some friends post favorable reviews for you on that site.
3. Take a social networking class (as I am presently doing) to learn how to integrate and interact sites like Twitter, Facebook, Google Reader, StumbleUpon, and so on with your website and blogsite(s).
The more your name pops up on the Internet, the more books you’ll sell. It only makes sense that exposure is the key to good sales. Learn how to have a presence there, and you’re on your way to being a best seller.