Marketing your book(s) can be a very expensive endeavor, especially hard copy printing of advertisements and promotion.One way you can save bigtime is to buy some quality cardstock and design your own “paper trail” using a desktop graphics and print shop program. I’ve designed and used all of the following:
1. Flyers/posters to hand to book store managers. If you’re fortunate enough that the store carries your books, the manager is usually willing to display your attractive posters somewhere in the store.
2. Brochures to have on your table when you do book signings or speaking engagements or to mail to prospective fans. Make sure the brochure has your name, address, phone number, and email address on it.
3. Order forms: I include an order form in my brochure, which features all the books’ covers with a short blurb about each one.
4. Business cards to “scatter abroad.” (I’ve already discussed in Marketing Post Number Two how to use business cards effectively both directly and indirectly.)
5. Your own letterhead for stationery that features you as an author and, maybe, a graphic of your book cover.
All these “paper” marketing ideas require little time and a lot of creativity to produce attractive “ads” to promote you and your book.
So, jump on the self-publishing band wagon and get your name in print in all these different venues. You’ll be surprised how effective this type of campaign can be.
Best-selling Author of the Keystone Stables books
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