Before I took a social networking class to learn how to start and manage blogsites and “connect” to promote my books, I spent little time online trying to market my books. The reasons were two-fold:
1. My royalty publishing companies did most of the work, which included posting my books on Amazon and getting the books reviewed.
2. I am not on DSL; I have slower-than-a-snail-in-a-puddle-of-molasses dial up. It’s totally frustrating to try to do much of anything online.
But one thing I did that proved to be very successful was contact Choice Books, the Christian book distributor that is responsible for placing Christian books in all Wal-Marts, hospital gift shops, truck stops, and other similar places of business in much of the northeastern USA.
When my first two Keystone Stables books were released, I naively went to our local Wal-Mart and asked to speak to the manager. Of course, I had this big spiel ready to try to convince him to place my books on his shelf. What I was expecting was for him to tell me that I had to contact the store’s headquarters in Arkansas. Remember, I said I was naive?
He told me that Wal-Mart is not responsible for placing any books on their shelves. That decision is made by the distributors, the Christian books done by Choice Books. Okay, I got it and left red-faced.
I went home, went to Choice Books website, and emailed the company, telling them about my books.
Well, miracle of miracles, shortly thereafter, I started to see my books on the shelves of Wal-Marts and gift shops up and down the northeast coast. How did I know the books were in more than our local Wal-Marts? Friends and relatives were telling me they saw them on the shelves.
Wal-Mart carried my books for a little over a year, which thrilled me and helped make the first one a best seller. Every time I went to any Wal-Mart anywhere, I hunted out my books, autographed them, and placed an “AUTOGRAPHED COPY” sticker on the front of each one. Ask me if that was exciting. You bet cha!
I did some research and found that in K-Mart and some large stores in other parts of the country, a company named Anderson does the Christian book distribution. I also contacted that distributor, but to no avail. They never returned my email, snail mail letter, or phone call.
But I am pleased to say that one email to Choice Books helped get my books a place on some frequently visited shelves for over a year, and for that I am quite grateful.
Best-selling Author of the Keystone Stables books
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