Speaking at Conferences, Niche Audiences, and the Like
I’ve saved this venue of marketing until last because, for me, it’s been the most effective and profitable way of marketing my books. Why? There are several reasons:
1. When I’m invited to speak, the inviting party usually pays for, at least, travel expenses. I don’t have to put my own money up front. Most of the time, I also receive a speaking honorarium as well.
2. For some reason, authors are held in high regard in our society. People want to “get close to” authors and sometimes treat them like celebrities (even though you might be a no-name), so they will buy your book to take a piece of you home with them!
It has been calculated that, when you speak, you can usually sell to at least a quarter of your audience. So, when I stand before a crowd, I usually have favorable sales. I’ve always had the opportunity to display my books on a table and sell before and after my spiel. I remember one time, I spoke on a Saturday at a ladies’ seminar in a New York town that hosted about 250 attendees. I took 50 of my Bible study guides with me and could have sold more (besides the first two books in the Keystone Stables series.)
So, if you haven’t developed a platform for yourself yet, spend some time thinking about that. If you’ve had a book published, then you can be considered an “expert” about something you’ve written. Speaking engagements WILL sell your books. You just need to get your name out there and go for it.
And what kind of speaking engagements are most profitable? Here is the list that has helped me become a best-selling author:
1. Writers conferences – other writers want to read what has brought you your measure of success.
2. Church events, i.e. ladies’ days, children’s Sunday schools, Mother/Daughter banquets, homeschool gatherings – of course, with my Bible study guide, homeschool book, and K.Stables books, these groups are my niche.
3. Schools and niche audience clubs, i.e. riding academies
4. Community organizations, i.e. Senior Citizens clubs
5. Bookstores (I’ve already addressed this issue. Make sure you are there on a BIG sales day of an authors’ fest day when a group of authors are invited) Sometimes, the manager will want you to do a reading. That helps draw an audience.
6. Radio and TV interviews (I’ve not been fortunate enough to do any TV)
And one last note about speaking. With the explosion in technology, I’ve converted all my “speeches” to colorful, graphics-active Power Points, and the audiences love them. It’s the most entertaining way to keep everyone focused on your books and you, and you can have a good time doing it, as well.
Well there you have my marketing heart in a huge nutshell.We’ve discussed 12 different venues for marketing your book over the last few weeks. Analyze your niche audience, plan a strategy to sell books, and hit the road, Jack.
[P.S. If you are a published author and would like to be featured on this blog in a new category called “Author Roll Call,” please contact me. I’d like to post a short bio, your photo, and your credentials along with your email address and website, if you so desire.]
Best-selling Author of the Keystone Stables books
(Writers Conference Information)
(Horse Facts Blog)