July 20, 2015
A Word about Marketing and Promotion
If you’ve gotten a book published, then you’ve probably experienced the ins and outs, and ups and downs, of marketing your own work.
Book signings? I hate them. In another blog, I’ll tell you why.
Most writers hate all kinds of promotion and marketing because they take us away from valuable writing time; yet, they are a necessary evil to get our names out there in the public eye.
If you haven’t a big name that might pop up on a talk show or on syndicated radio programs (which WILL sell thousands of books), then you have to devise a plan to promote your work and yourself.
We’re going to post a few blogs about this topic because there’s SO much to know about marketing a book. Even if you are just in the process of writing your manuscript, you need to promote yourself, and one of the biggies these days is social media online.
So, today’s writing tip is a short one: start a website and a blog site. That’s one way to start getting the exposure you need to sell books. Then post on your blog regularly, at least once or twice a week to build up your following.
“But my book isn’t even out yet,” you might say.
Nevertheless, you can start drawing a fan base by writing either short excerpts of your book or writing about topics or themes similar to that of your book. I have two active blogs at the moment. The one, www.horsefactsbymarshahubler.wordpress.com is all about horses and is targeted at kids who are horse fans and would want to read my Keystone Stables books. My other blog, www.marshahubler.wordpress.com, targets writers and is primarily a service blog to help other writers with all facets of the writing/publishing business.
It takes years to build up a fan base, so devise a plan and get to it. Choose a theme or topics of interest that will draw folks to your sites. Get your name floating out there in cyberspace so when your book comes out, folks will, first of all, know who you are and will know about you and your book through your social media. Secondly, they’ll be eager to buy a book with an author with whom they’ve had direct contact.
Whether you’re planning to be published, have the contract in your hand, or already have your book out, get started today!
KEYSTONE STABLES BOOK ONE
A HORSE TO LOVE
Skye Nicholson is a hateful foster kid, but when she meets Christian foster parents and a gorgeous horse named Champ, her life is changed.