September 7, 2015
Desktop Printing Saves Money
(Marketing and Promotion Number Eight)
Marketing your book(s) can be a very expensive endeavor, especially hard copy printing of advertisements and promotion.
How Can You Save? One way you can save big time is to buy some quality cardstock and design your own “paper trail” using a desktop graphics and print program. I’ve designed and used all of the following:
1. Flyers/posters to hand to book store managers. If you’re fortunate enough that the store carries your books, the manager is usually willing to display your attractive posters somewhere in the store.
2. Brochures to have on your table when you do book signings or speaking engagements or to mail to prospective fans. Make sure the brochure has your name, phone number, website (and other key URLs), and email address on it.
3. Order forms: I’ve included an order form in my brochure, which features all the books’ covers with a short blurb about each one.
4. Business cards to “scatter abroad:” (I’ve already discussed in Marketing Post Number Two how to use business cards effectively both directly and indirectly.)
5. Your own letterhead for stationery featuring you as an author and a graphic of your book cover.
6. Coupons for special deals: In a previous post, I’ve already mentioned I’ve used coupons with book signings for prospective customers who are “really interested but don’t have enough money today to buy.” Give them a 10% off or free shipping coupon if they buy books by a certain deadline. You’ll soon find out who really meant that little cliché. It’s very easy to make your own coupons using a graphics program like the Print Shop.
All these “paper” marketing ideas require little time and a lot of creativity to produce attractive “ads” to promote you and your book. So jump on the self-publishing band wagon and get your name in print in all these different venues. You’ll be surprised how effective this type of campaign can be, and it won’t empty your pockets.
(More Shameless Promotion)
SUMMER CAMP ADVENTURE
Skye has her hands full trying to teach a deaf boy the correct way to ride Western. When Jonathan and a horse come up missing, Skye and Champ spearhead a search party into the PA mountains to try to find them.
Marsha Hubler Best-selling Author of the Keystone Stables books (Web) www.marshahubler.com
(Writers Tips) www.marshahubler.wordpress.com
(Susquehanna Valley Writers Luncheon Information) www.susquehannavalleywritersworkshop.wordpress.com
(Horse Facts Blog) www.horsefactsbymarshahubler.wordpress.com