On Writing: Marketing Post Number Four

A Word About Mass Mailings

I’ve tried two different kinds of mass mailings, both with little or no results. They both cost some bucks, which, of course, was a chance I took and proved to be ineffective for me:

1. I purchased a Christian school directory that has hundreds of addresses of most of the Christian schools in the U.S.A. I bought 100 copies of book one, A HORSE TO LOVE, in my Keystone Stables Series, selected the schools with the largest enrollment, and sent them a free book with information on an insert to order more.
I received one thank-you letter from a school in California but not one order from any schools. Whether the schools went online to Zondervan or Amazon to order more of my books, I’ll never know.

2. I designed my own attractive flyer with all my books listed with their covers in color and a description of the book, a price listing, and an easy-to-use order form. I sent about 50 of them to libraries, book stores, and “horsie” places like summer camps for kids. The result! One order.

My advice to you about mass mailings? Don’t bother. You’ll make better use of your money going to Starbucks for a cappuccino!
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Marsha Hubler
Best-selling Author of the Keystone Stables books
(Web) www.marshahublerauthor.com
(Writers Tips)
www.marshahubler.wordpress.com
(Writers Conference Information)
www.montrosebible.org
(Horse Facts Blog)
www.horsefactsbymarshahubler.wordpress.com

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