On Writing: A Word about Marketing (Post Number One)

If you’ve gotten a book published, then you’ve probably experienced the ins and outs, and ups and downs, of marketing your own work.

Book signings? I hate them. In another blog, I’ll tell you why.

Most writers hate all kinds of promotion and marketing because they take us away from valuable writing time; yet, they are a necessary evil to get our names out there in the public eye.

If you haven’t a big name that might pop up on a talk show or on syndicated radio programs, (which WILL sell thousands of books) then you have to devise a plan to promote your work and yourself.

I’m going to spend the next several blogs (maybe weeks of blogs because there’s SO much to know) on the topic of promotion. Even if you are just in the process of writing your book, you need to be promoting yourself, at least, online.

So, today’s writing tip is a short one: start a website and a blogsite. That’s one way to start getting the exposure you need to sell books.

“But my book isn’t even out yet,” you might say.

Nevertheless, you can start drawing a fan base by writing either short excerpts of your book or writing about topics of which your book is about. It takes years to build up that fan base, so devise a plan and get to it. Get your name floating out there in cyberspace.

However, I’m sure you know there are millions of blogs out there. You might never get a decent following on a blog that will affect your book sales. I’ve found that building up a fan base on sites like Facebook (Join groups interested in the things you write about!) and Pinterest is more beneficial because you can have frequent contact with folks, many of them interested in what you’re writing. :)

Don’t wait! Get started today!

Marsha Hubler
Best-selling Author of the Keystone Stables books
(Web) www.marshahublerauthor.com
(Facebook)
https://www.facebook.com/marsha.hubler.3
(Horse Facts Blog)
www.mhubler.wordpress.com

On Writing: Passive vs. Active Voice

“Am, are, is, was, were, be, been!”

I don’t know how many times throughout my teaching career I had kids in my English classes recite those “BEING VERBS” so they would know NOT to use them in their writing assignments so often. I dare say thousands of times. So, the list has been ingrained in my thick brain as much as I hoped it was ingrained in my students’ mushy minds.

But, you know, after all the years I’ve taught English and all the years I’ve been writing for publication, I still catch myself overusing these words when I’m expounding. Using these words seems to come as natural as breathing, not only for beginning writers but for seasoned vets as well.

These nasty little three-and-four-letter words are like pesky little gnats in your eyes and the foundation to what we call the “passive voice,” a voice you should try to avoid 90% of the time. Why?

The passive voice makes your writing dull, lifeless, and uninteresting. These little nasties take the punch right out of any really good story you’re trying to write.

Let’s look at a few examples of passive vs. active voice:

Passive: Joe was walking his dog Barney last night. (Ho hum.)
Active: Joe walked his dog Barney last night.

Passive: Martha was listening to her brother’s phone conversation.
Active: Martha listened to her brother’s phone conversation.

Passive: Trigger the Palomino was ridden by Roy Rogers.
Active: Roy Rogers rode Trigger his Palomino.

Passive: Sally’s baby boy is loving his new toy.
Active: Sally’s baby boy loves his new toy.

Passive: The Jones’ kids have been going to camp every summer for years.
Active: The Jones’ kids have gone to camp every summer for years.

So, in a nutshell, there you have a quick survey of the passive versus active voice. Take the time to evaluate some of your latest writings. Use a highlighter and see how many times these little nasties pop up. You’ll probably be surprised.

Work on sentence structure. Throw out the little nasties and make stronger sentences with more of a punch. Your readers will be glad you did, and they’ll be eager to turn the page in your book to see what’s coming next.

Marsha Hubler
Best-selling Author of the Keystone Stables books
(Web) www.marshahubler.com
(Writing Blog)
www.marshahubler.wordpress.com
(Horse Facts Blog)
www.mhubler.wordpress.com

On Writing: You Should Tell, Not Show?

In my last blog, I focused on “showing,” not “telling” in narration, and I gave you an example of lousy narration versus that which will catch the eye of the beholder.

I’d like to continue with the premise that good narration can be “telling,” not “showing” if handled properly. If you do need to “expound” about details that you simply can’t include in dialogue, then I suggest following the next few steps to good “telling:”

1. “Paint” a picture with your words that includes as many of the senses as you can. (Remember my waterfall scene in the last blog?) Think of your reader as one of the characters so they experience the same thing your characters are experiencing.

2. If you are going to open your book (or each chapter, for that matter) with narration and not dialogue, hook your reader. That all important first paragraph of your novel will either inspire your reader to go on or cause him to yawn and put your book down. Check the opening paragraphs of best-selling authors and analyze how they grab your attention in that first paragraph.

3. Even though you are probably writing your novel in one predominant character’s voice, good narration usually establishes an omniscient voice, one that is authoritative and sets the general mood of the novel. The earlier you accomplish this, the better. (Again, study the beginning chapters of some great novels. What voice does the writer present in the narration?)

4. Do not expound for pages and pages of narration. That’s a sure-way to lose your reader. Condense and summarize if nothing exciting is happening to your character.

5. Dialogue is not always the way to go with backstory. If details are not that important in a character’s past life, you can work it in to the manuscript so that your character is reflecting into the past. Don’t bore your reader with unimportant details!

6. Shorten your narration to a few sentences if you’re describing secondary characters. You can’t always show every single action, dialogue, or mood of all your characters. It isn’t necessary. There are times when you will want to economize your method and just plain “tell” the reader what happened. But as a skillful storyTELLER, you can refine your writing style and keep your reader on the edge of his seat, even if you are “telling,” not “showing.”

Marsha Hubler
Best-selling Author of the Keystone Stables books
(Web) www.marshahubler.com
(Writing Blog)
www.marshahubler.wordpress.com
(Horse Facts Blog)
www.mhubler.wordpress.com

On Writing: Showing Vs. Telling

Anyone who’s ever studied the craft of writing for any length of time has heard this phrase until it’s engraved in your brain like a tumor or you’ve read it a zillion times in “how to write” magazines until your tell-tale heart is flipping: “Show, don’t tell.”

For the longest time, I never knew what the heck that meant until I started studying the writing style of best-selling authors. Then one day, like a light bulb going on, I understood what it meant.

Now, most of the time, the phrase “showing” refers to writing in which the author cleverly works details into the plot through dialogue and not pages of lengthy dull descriptive narration, “telling,” (like we see in many of the “classics” from the beginning and mid-20th C. writers).

But sometimes, “telling” in a short narration can actually be “showing” if the writing is handled correctly.

I’m going to give you two short excerpts of narration. The first excerpt is “telling” and it’s flat, boring, and uninteresting. The second excerpt, taken from my 4th Keystone Stables book, SUMMER CAMP ADVENTURE, is the same scene done in a “showing” style of narration. It’s an excerpt, in my opinion, that draws the reader into actually being a part of, “experiencing,” that beautiful scene.

So, please analyze and compare the two excerpts. Notice what doesn’t work in the first one compared to what does work in the second. Then watch for my post next Monday when I’ll discuss when it might be the right choice to “tell” and not “show:”

Excerpt One – “Telling:”
The riders lined up their horses and looked at the waterfall about 50 yards away. Above their heads was water over some rocks. It tumbled on more rocks that were even with the riders. The water made big white splashes and then was smooth. The waterfall droplets and sunlight made a rainbow, and off to one side a little stream flowed away from the waterfall and down the mountain. A breeze made the waterfall mist fly everywhere in the air, hitting the riders in the face. Skye was amazed.

Excerpt Two – “Showing:”

Lining up their horses, the riders sat gawking at nature’s water show half a football field away. Far above their heads, the falls flooded over a table of rocks arrayed on both sides by the greenest trees Skye had ever seen.

The water thundered as it crashed down over more layers of rocks, tumbling, tumbling, until it splashed onto large boulders level with the riders. There, billows of white foam faded into ripples that quickly smoothed into a serene pool as clear as glass.

A rainbow arched in a stream of sunlight. Off to one side the pool overflowed, forming the gushing stream that had found its way down the mountain to form LackawannaLake. Fed by the falls, a steady breeze and fine mist saturated the cool air around the riders, welcoming them to the secret and special place.

From SUMMER CAMP ADVENTURE

(Keystone Stables Series Book 4)

*************************************

Ready to “show” and not “tell?” Go for it!

Marsha Hubler
(Website) www.marshahubler.com
(Blog) www.marshahubler.wordpress.com
Best-selling Author of the Keystone Stables books

On Writing: Excellent Character Development

Here we go! Here are 10 ways to make your characters come alive in that next great American novel you’re writing:

1. Make each character uniquely different with different names. I recently had another writer friend critique my first four chapters of the Amish fiction I’m writing, and she caught a “biggie.” I had two characters named “Joe.” DUH!

2. Give each character his own distinctive voice. After a few chapters, your reader should be able to tell who’s speaking without even looking at the tag.

3. Have your characters working jobs or going to school or doing “something” relevant to the plot. If you’re writing a murder mystery, your main character probably shouldn’t be babysitting puppies for a living.

4. When you name your characters, give them names that fit their personality, body type, nationality, etc. Now picture this: your character is a 220-pound Italian hunk, built like Superman and he’s a policeman, then you give him the name “Wilbur.”

5. If you’re writing fiction with different viewpoints, only get inside the head of your main characters. I’ve read books by one of the leading writers of Amish fiction in the country, but I have trouble following her because of the multiple P.O.V.s. In one book, there were 16 P.O.V.s. I was so confused, I had to start over and write down everyone’s name, who they were, and what they did in the book. The author has a big name, but I don’t care for trying to unscramble all those P.O.V.s.

6. Build your characters a little at a time as you write the novel. The plot should “thicken” at the same time you start to describe your characters more vividly and get them totally involved in the action.

7. Even though you’re writing fiction, be authentic. Interview policeman, veterinarians, computer geeks, or whomever so you have a thorough understanding of their job descriptions. In book seven of my Keystone Stables horse series, I wrote about a barn fire. Before doing so, I went to the local firemen and interviewed them to get the details of how the fire company would handle a barn fire in a countryside setting. I asked what kind of equipment they needed, what certain names of the trucks were, and how they’d tackle the task. The account in my book is accurate and detailed, even though the book is fiction.

8. Start each characters’ names with different letters. How confusing would this be? Sam told Susie that Stella was going to be with Savannah the night of the social. Sheesh! Who’s who in that quandary?

9. For at least your main characters, give them some depth by including some history about them. They didn’t just hatch from eggs the day you started writing about them. (Or did they?) Build character sketches for each of them. I’ve heard of some writers giving their characters full families, birthdays, college degrees, bank accounts in Sweden, and so on to “flesh them out.” Details DO matter when you’re writing about people. Write so that your reader thinks he/she can almost hear your characters breathe.

10. Have your characters less than perfect. Develop flaws in their appearances or personalities, which they must overcome or accept as the plot unfolds. No one likes to read about a character who seems too good to be true. In the long run, that character will be too good to be true, and he/she will turn your reader right off.

Marsha Hubler
(Website) www.marshahubler.com
(Blog) www.marshahubler.wordpress.com
Best-selling Author of the Keystone Stables books

On Writing: What Does It Mean to Write Tight?

How often have you heard conference speakers, i.e. authors, agents, and editors, say that, to be a successful, published author, you need to write “tight?”

So in pen laymen’s terms, what in the world does writing “tight” mean?

Here are eight qualities that will define a piece of literature as “tight” or stripped to its cleanest components:

1. Use specific nouns:
Not: The bird flew over.
Rather: The raven flew over the barn.

2. Pitch out as many adverbs as you can:
Not: He spoke loudly and angrily.
Rather: He yelled!

3. Be positive in sentence inflection:
Not: He didn’t show any respect.
Rather: He showed no respect.

4. Use active not passive voice with your verbs:
Not: Bowser, the dog, was walked by Joe.
Rather: Joe walked his dog, Bowser.

5. Get rid of sentences that start with “There” or “There were:”
Not: There was a lot of snow last month.
Rather: Last month’s snow total broke records.

6. Show, don’t tell; in other words, describe your action clearly:
Not: Billy was really angry.
Rather: Billy pounded his fist on the table.

7. Watch for redundant phrases:
Not: Millie blushed with embarrassment.
Rather: Millie’s face turned bright red.

8. Use down-to-earth language and throw out eloquent pedantic phrases and euphemisms that no one will know what the heck you’re talking about:
Not: Rickie’s face showed lines of agony and remorse while streams of tears flooded her poor anguished soul.
Rather: Rickie cried as though her heart was broken.

So, there you have it. Embrace these tidbits on how to become a best-selling author, and your readers will be begging for more.

Marsha Hubler
(Website) www.marshahubler.com
(Blog) www.marshahubler.wordpress.com
Best-selling Author of the Keystone Stables books

On Writing: How to Turn Off your Reader

You’re writing that great American novel. You’ve read tons of “how to write” books, studied your high school English books to the last dangling participle, and now you’re ready to start pecking away at the keyboard.

There are a few basic principles of writing good fiction to keep your reader engaged that must be remembered or your book will go flying out your reader’s window. Worse yet, while it’s being reviewed at the publishing company, the editor will send your manuscript back so fast, you’re characters’ heads will be spinning.

So, if you want to turn off your reader, or your editor, here’s what you do:

1. Start your book by waxing eloquent. Describe beautiful settings, introduce action, and throw in a few pages of dialogue of minor characters. But don’t introduce your main protagonist until page 10.

2. Write 20 pages of backstory with vivid descriptions and details of your protagonist’s past life. Tell every nitty, gritty little detail about him that doesn’t mean beans to the main story line.

3. Have your plot direction a mystery. “What the heck is going on here?” will run through your reader’s mind every time he turns the page and starts a new chapter.

4. Develop a main protagonist that is offensive and says really outrageous or stupid things that aren’t justified. For example, women readers are very sensitive to male attitudes toward them. (The author’s attitudes will come shining through in the protagonist’s actions and words.)

5. If you’re writing Christian fiction, preach it, brother! Fill your pages with scripture verses. Have your protagonist a “holier than thou” saint who does no wrong and walks the straight and narrow. No reader in his right mind would want to embrace a character who is so heavenly minded, he’s no earthly good.

So, if you’ve decided you don’t want to ever be published, that’s what you do. Master these five steps, and you’ll definitely turn off any reader who’s brave enough to attempt to tackle your “eloquence.”

Marsha Hubler
(Website) www.marshahubler.com
(Blog) www.marshahubler.wordpress.com
Best-selling Author of the Keystone Stables books

On Writing: Five Elements of a Strong YA Book

You’re ready to start pounding the keyboard with a great idea for a novel to catch the attention of tweens or young adult readers. But where do you begin? What makes that story irresistible to the reader? What makes your manuscript a page turner?

Allow me to briefly mention five elements, each which could take an hour’s seminar to explain in detail, that will help you write a winner. If you incorporate these five elements into your writing, you’ll have a finished product that will catch the eye of an editor and hook your reader until the last page:

1. Develop memorable characters – Joe Schmo should not be a brown-haired, brown-eyed stereotype with no quirks or anything different about him; rather, he should have strong personality traits, perhaps be very courageous or very cowardice to gain your sympathy; he should, nonetheless, conquer his fears and frustrations and go after what he wants.

2. Pace your action and intersperse it with periods of quiet. Kids love action, but if every page has Joe Schmo jumping out of a hot air balloon, swimming the English channel, or saving Mary Schmarey from a bomb that’s going off in three seconds, your reader will just get bored or he might need some nerve pills! Conflicting emotions and inward struggles are just as exciting to the reader as a jet plane flying under the San Francisco Bay Bridge!

3. Develop witty, clever dialogue, but make sure it doesn’t all sound like kids’ talk. Brand your characters with certain styles of dialogue for variety’s sake, and for tween novels especially, “have dialogue on every page,” one of my wise editors once told me.

4. Have your main character face challenges and problems that are very difficult to overcome. You need antagonistic characters to make life difficult for Joe Schmo, or you need to develop a plot that has Joe running in circles or, sometimes, running away before he gets the wisdom or courage to defeat his foe.

5. Develop an “instant-recall factor” in your story line. Winning stories always have a plot or parts of a plot that stay with the reader long after he’s put the book down. What favorite books do you remember? What is it about their storyline that is so memorable? Write incidents that excite the reader’s mind or play on his emotions. When I have book signings and my tween fans come to the table, I like to ask them, “Do you like to laugh or cry when you read? I have books in my Keystone Stables Series that will satisfy any emotion, and, hopefully, the characters and storyline will stay with my readers long after they’ve read the last page.

On Writing: Pesky Possessives

Several years ago, I helped the ladies of our church publish with a cookbook. One of the questionable terms that came up in a few of the recipes is “confectioner’s sugar.” Did it have an apostrophe or not?

I checked out a bag of the little white powder at the grocery store, and the manufacturing company had it spelled “confectioners sugar” on the label.

One of the gals in the church took the time to look up possessives in an English book and found that, at least, in her resource confectioner DOES use an apostrophe in this phrase: confectioner’s sugar.

Publisher’s choice? This is often the case with punctuation, and, unfortunately, the rules always seem to be changing.

So, FYI, I’ve included just a few of those pesky possessive rules for you to ponder. But don’t bet your life on any of these; in a year or two, some could be different, or the editor with whom you work might have her own idea.

Just try to understand the pesky possessive’s point of view.

Possessives Generally, a possessive is formed by adding an apostrophe and an s to a word that does not end in s, and only an apostrophe to a word that does end in s. An apostrophe is not added to plurals.
Singular Brooks child lunch sheep lady man passerbySingular Possessive   child’s lunch’s sheep’s lady’s man’s passerby’s	Plural Brookses children lunches sheep ladies men passersbyPlural Possessive children’s lunches’ sheep’s ladies’ men’s passersbys’
Add an apostrophe to a word that ends in an s sound. Or just write “for conscience sake.” for old times’ sake for conscience’ sake for appearance’ sake Add an apostrophe and an s to a foreign name ending in a silent sibilant. Descartes’s invention Des Moines’s schools faux pas’s Indicate common possession by making only the last item in a series possessive. Teddy, Peggy, and Nancy’s home Indicate individual possession by making each item in a series possessive. Teddy’s, Peggy’s, and Nancy’s homes The following types of possessives should be written as singulars. artist’s paintbrush baker’s yeast farmer’s market confectioner’s sugar florist’s wire printer’s ink writer’s cramp painter’s tape So, there you have it. Remember these pesky possessive rules to sharpen your writing skills!

On Writing: Christian Horror

It’s hard to believe, but there is a brand new genre out there for us writers AND readers to try to absorb: the Christian horror genre.

I’m trying to wrap my heart around the concept of this new genre, but I’m having trouble accepting it. The whole idea of “Christian horror” seems like such an oxymoron, a genre filled with opposites that cannot coexist on the same page. Can two be together unless they agree?

As the director of the Montrose Christian Writers Conference held in Montrose, PA every July for five days, I’m always looking for faculty members for the upcoming year. This past year, we had two faculty members co-facilitate a Fantasy Work-in-Progress for teens and young adults interested in writing fantasy. I’ll continue to look for faculty members who can work with young people concerning their book ideas with the express purpose of making sure the conferees are not stepping into “the dark side” as they create their new worlds.

Ever since Harry Potter appeared on the scene, and then Twilight (plus dozens of other similars), these spooky fiction subgenres are running wild in the market at the moment, so everyone with a pen in his hand is jumping on the bandwagon to write a best-seller thriller, Christian or not.

In my search to fill faculty positions, I’ve been given the names of three different publishing companies (I’m sure there are lots more) that are now releasing “Christian horror” novels. At my request, an editor at one of those companies has sent me a manuscript of the creepy genre to read so I can get a grip on what the Christian market is trying to present to its readers with this seemingly contradictory new type of book.

I’ve been told that the main difference in a secular and Christian horror is thus: The Christian book exposes the occult, witchcraft, demonic activity, or “whatever wicked this way comes” for what it is: evil. The book then presents the gospel of Jesus Christ with hope for the future to be delivered from such evil.

With that promised vision of hope in the resolution, we can work toward “Christian fantasy” or “Christian science fiction,” but, frankly, I dislike the phrase “Christian horror.” Hopefully, we can accept the new genre as part of American literature that is not only a good read, but also presents “the truth” based on biblical principles and hope beyond the gory grave.

If I feel the dark side encroaching way too much into my “Christian” comfort zone when I pick up one of these books, I might just have to put the book down and walk away, concluding that this new genre is not for me. It certainly won’t be for me to write, and I’ll resolve never to pick up a horror book of any kind again, whether it has the “Christian” label on it or not.

This remains to be seen.