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Posts Tagged ‘promoting your book’

August 10, 2015

A Few Online Tips (Marketing Post Number Four)

Social networking and selling online seem to be some of the BIG ways to go these days with marketing one’s books.

Of course, there is physical legwork to do as far as book signings, speaking engagements, and vendors’ affairs to get your name out there, but the world’s markets have opened up online exponentially in the last few years, and it would be very wise to pursue that venue of promotion. The Internet and its effects on our society have grown so enormously, they can no longer be ignored.

Any author who is serious enough to write a book should be serious enough to learn how to use the Internet most effectively. Here are some quick suggestions, some easy, some not so easy, to accomplish. But, guaranteed, you’ll increase your presence online and with your fan base if you work on these marketing strategies:

  1. Look for online book reviewers. Many book reviewers will do a review gratis if you provide a free copy of your book. I’ve had some of my Keystone Stables books reviewed by  the NEA (National Education Association),  The Young Hoosier Book Award Program (www.ilfonline.org), and Barbara Fielding (www.reviewers choice.com)  All gave favorable reviews.
  2. When your book is on Amazon’s sales’ racks, have some friends post favorable reviews for you on that site.
  3. Take a social networking class (as I did quite a few years ago) to learn how to integrate and interact sites like Twitter, Facebook, Goodreads, and so on with your website and blogsite(s).
  4. When you become familiar with sites like Goodreads and Facebook, look for “groups” that will be interested in your book and join them. Although I’m not as active in Goodreads as I’d like to be, I do have over 1000 followers at that site. In Facebook, I joined several horse lovers’ groups, one that has over 100,000 members. I try to post a short tagline and a picture of one of my books there once a week. Sometimes I copy and paste the URL to one of my horse books listed on Amazon, which takes you directly to the book where it’s for sale.                                                                                                                                                                                                                                                                                                                 The more your name pops up on the Internet, the more books you’ll sell.  It only makes sense that exposure is the key to good sales. Learn how to have a presence there, and you’re on your way to being a best seller.

(More shameless promotion)

CHECK OUT MY LATEST TWEEN NOVEL DEALING WITH BULLYING ISSUES

When Dallis Parker goes on a snow camp trip with a church youth group, she discovers the phantom stallion really does exist in a way she never expected.

SNOW

Marsha Hubler Best-selling Author of the Keystone Stables books

(Web) www.marshahubler.com

(Writing Blog) www.marshahubler.wordpress.com

(Horse Facts Blog) www.mhubler.wordpress.com

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July 20, 2015

A Word about Marketing and Promotion

Marsha.Bk.Signing.Munce.2013

If you’ve gotten a book published, then you’ve probably experienced the ins and outs, and ups and downs, of marketing your own work.

Book signings? I hate them. In another blog, I’ll tell you why.

Most writers hate all kinds of promotion and marketing because they take us away from valuable writing time; yet, they are a necessary evil to get our names out there in the public eye.

If you haven’t a big name that might pop up on a talk show or on syndicated radio programs (which WILL sell thousands of books), then you have to devise a plan to promote your work and yourself.

We’re going to post a few blogs about this topic because there’s SO much to know about marketing a book. Even if you are just in the process of writing your manuscript, you need to promote yourself, and one of the biggies these days is social media online.

So, today’s writing tip is a short one: start a website and a blog site. That’s one way to start getting the exposure you need to sell books. Then post on your blog regularly, at least once or twice a week to build up your following.

“But my book isn’t even out yet,” you might say.

Nevertheless, you can start drawing a fan base by writing either short excerpts of your book or writing about topics or themes similar to that of your book. I have two active blogs at the moment. The one, www.horsefactsbymarshahubler.wordpress.com is all about horses and is targeted at kids who are horse fans and would want to read my Keystone Stables books. My other blog, www.marshahubler.wordpress.com, targets writers and is primarily a service blog to help other writers with all facets of the writing/publishing business.

It takes years to build up a fan base, so devise a plan and get to it. Choose a theme or topics of interest that will draw folks to your sites. Get your name floating out there in cyberspace so when your book comes out, folks will, first of all, know who you are and will know about you and your book through your social media. Secondly, they’ll be eager to buy a book with an author with whom they’ve had direct contact.

Whether you’re planning to be published, have the contract in your hand, or already have your book out, get started today!

KEYSTONE STABLES BOOK ONE

A HORSE TO LOVE

Skye Nicholson is a hateful foster kid, but when she meets Christian foster parents and a gorgeous horse named Champ, her life is changed.

Keystone Stables Book 1

 

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